Interactive artist Zach Lieberman from openFrameworks (who creates a lot of cool stuff like this) was the brains behind the custom software which tracked the car in realtime as it was filmed from above. The project made use of a new Toyota iQ specially outfitted with 4 color markers, used for tracking its position.
In a project sponsored by Toyota, Belgium-based design duo Pierre Smeets and Damien Aresta (of pleaseletmedesign) teamed up with race car driver Stefan van Campenhoudt to create a typeface using a car and some sophisticated software. When two type designers, an interactive artist, and a professional race car driver got together… a font was born.
